The Brand
The essence of BWT is water. Water, the elixir of life and our planet, flows through the very heart of BWT.
From our early days to becoming a global leader in water technology, the BWT brand has grown globally, known for innovative and sustainable water solutions.
Over the years, our brand positioning has continually adapted to meet the diverse needs of households, businesses, and industries, always committed to delivering the best water for everyone, everywhere.
At BWT, we know that ensuring clean water for everyone is a global challenge. While we can‘t control all aspects, we are dedicated to using our innovative, eco-friendly, and cost-effective technologies to improve water quality wherever possible.
Where BWT and our signature color are seen, one thing is clear: pink is more than a color – it is an attitude and a bold statement of innovation and responsibility. BWT’s portfolio spans the entire water cycle – engineered to meet the highest standards of quality, safety, hygiene, health, and efficiency.
Driven by our vision “Change the World – sip by sip”, our brand stands for a global movement of people who work with us toward a more sustainable use of our most valuable resource: water.
Our purpose is more than just a claim. It means caring for water, for our planet, for the future.
For You
Whenever people come into contact with the element water, it is highly likely that this water is “powered by BWT”. As THE brand for perfect water, BWT ensures safety, hygiene, health and wellbeing in all aspects of life. And thanks to the unique and patented technologies and product-related USP’s, BWT water always offers added-value and benefits that people can see, taste, feel and smell – in short experience with all their senses.
and Planet Blue
Conveys our assertion that we act sustainably and responsibly – for our employees, customers and partners, for the benefit of our stakeholders and, of course, for our blue planet as a unique habitat. We see it as our responsibility, to take care of our planet and make our earth place worth living in for future generations
Our Vision
We are dreaming of a world where safe, clean drinking water is within everyone‘s reach. We envision a future where access to pure, refreshing water is a fundamental right for all. With our groundbreaking, patented technologies, we turn the most local water sources into a source health, flavor, and essential minerals like magnesium, zinc, or silicate.
This transformation means, you can enjoy best drinking water without the need to transport, purchase, carry, or dispose of single-use plastic bottles. It‘s a win-win situation that benefits both people and the environment.
That‘s how we do things at BWT.
