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A sleek Formula 1 race car featuring dynamic blue and pink livery is driving on an road at night.

Pink Is an Attitude

From Formula 1 to football and ski jumping BWT's impactful sponsorship initiatives have been making waves in the world of sports and beyond. All our sponsorships are ambassadors for our mission to Change the World – sip by sip and platforms to spread the word about sustainable water use.​

Pink as a Symbol of Change

Since 2015, BWT has turned pink into a global symbol of transformation and sustainability. Through sponsorships in sports, culture, we inspire communities to embrace change - sip by sip.

Our signature BWT Pink isn‘t just about energy and visibility – it‘s a bold statement of BWT‘s commitment to driving real, positive change.​

Sustainable Action. Measurable Impact. For You and Planet Blue.

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BWT in Sports

A focused Alpin/BWT racing team maneuvers their vibrant pink and blue Formula 1 car into position on the grid.
Motorsports
From Formula 1 to top racing series, BWT dominates global racetracks. Our mission: combine high performance with sustainability and clean water initiatives.
Motorsport
A professional ski jumper soars gracefully through the air during a competition, captured against a bright winter sky.
Winter Sports
BWT is a strong presence in ski jumping, supporting athletes and promoting eco-friendly hydration in extreme conditions.
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Soccer
As a proud partner of leading football teams, BWT fosters young talent and inspires millions to embrace sustainability on and off the field.
An intense moment as a rugby player in a bright pink jersey shouts triumphantly, surrounded by teammates in a stadium.
Other Sports
Beyond motorsport and soccer, BWT engages in diverse sports to spread our vision: sustainable hydration for a better planet.
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Formula 1 Driver in Alpine F1 Car
Rugby Player Celebrates Victory
BWT, Windhager and Lechner Racing: Porsche 911 GT3 Cup Cars
BWT Formula 1 Racing Car Profile
Soccer Goalkeeper in Action
A close-up overhead view of a Formula 1 driver wearing a helmet inside an Alpine F1 Team car.
An intense moment as a rugby player in a bright pink jersey shouts triumphantly, surrounded by teammates in a stadium.
Two Porsche 911 GT3 Cup cars are showcased in a studio setting, featuring vibrant BWT and Windhagerlivery.
A dynamic side profile of a BWT-branded Formula 1 racing car features vibrant blue and pink livery.
A blurred soccer goalkeeper in a bright pink uniform stands alertly in front of the goal, viewed through the netting.

Our sponsorships are not just a means to an end. For BWT, they are an important way to express their mission in the world and to reach a community of people who want to help Change the World – sip by sip.​

BWT - For You and Planet Blue

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The Company
BWT has always been driven by a unique entrepreneurial spirit, dedicated research, and a tireless commitment to innovation and excellence.
A woman with a pink BWT water bottle on a square in front of a skyscraper.
The Brand BWT
What began as a local company has developed into a globally recognized name known for innovative and sustainable water solutions.
A woman in a bathrobe enjoys the peace and quiet on the roof terrace of a city building. She is sitting at the edge of an infinity pool.
About BWT
Water is our mission. We ensure hygiene, safety, and health in daily contact with water.